Nowhere Festival | Visual Identity
A brand identity created for the fictional Nowhere Festival, an event combining art, music, and food into one creative and entertaining space. I wanted the identity to feel refreshing and clean, but with a sense of adventure. I kept the color palette minimal to keep the focus on the illustrative logotype and system that I designed (based off the idea of an aimless wandering trail to 'nowhere'), save for a brilliant "Nowhere Indigo" color that forms the backbone of much of the branded material.