The Kawa Project | Creative Strategy and Visual Identity
In 2020, I worked with UCLA alum-founded startup The Kawa Project to develop a base creative strategy and identity to help get them off the ground with pitching to investors and developing key business connections. The science-based organization develops and operates biorefinery processes to convert wasted coffee grounds into a sustainable functional material, aka coffee oil, for use in products like candles, soap, and cosmetics. At the time I worked with them, The Kawa Project was less of a business and more of, well, a project - only in the stages of developing a coffee-based oil through recycled coffee grounds that could either be developed into a line of direct to consumer products or sold to other businesses as a supplier, so they needed to develop a brand voice and approachable identity that would appeal to both potential business partners and consumers.