WW | Get Walking Kit by WW x NewBalance
During my second year at WW, I was the lead designer on our collaboration project with NewBalance, the Get Walking Kit. Available to members for purchase, the kit combined a pair of NewBalance shoes with WW gear. I designed the packaging for this kit (not including the components, which were pre-existing WW products) and digital/printed companion guide, and later supported my art director on the promotional campaign and brand activation.